Digital Investment & Business Incubator


We believe in nurturing talented young start-ups with big ideas and bags of potential.

We also understand that capital can be the key to unlocking a world of possibility for young businesses.

That’s why we’re choosing to invest in an exciting new wave of ambitious digital start-ups.


Why stop at capital?

We want to create an inspiring place where your new start-up can grow and flourish.

So we’re building The Hub, a unique digital incubator based in Stamford providing a host of practical perks and helpful resources to help you get the best start on your business journey.


What’s more, you’re in safe hands.

Our team of onsite specialists can provide the knowledge and support needed to help grow your business quickly and efficiently.

In fact, our founders Scott and Elaine Weavers-Wright have a proven track record, having grown their small family company Kiddicare into a £70m brand.

Who we are

Retail, Technology & Digital Experts

The Hub

A Space to foster Rapid Growth & Development

We want to bring something unique to the UK’s business investment landscape and give promising digital start-ups a real opportunity to grow.

That’s why we’re investing £2.5 million and working with The Tall House to create The Hub; a purpose built, 5 storey, digital business incubation centre like no other.

Situated in historic Stamford (recently voted The Sunday Times “Best Place to Live“), The Hub will provide the perfect home for your start up, offering a picturesque location with excellent travel links to London and beyond.

We want to foster a nurturing atmosphere in which multiple new businesses can thrive. That’s why The Hub will also feature collaborative workspaces and open plan areas creating the opportunity for social encounters and cross pollination.

We also provide a number of perks including;


Our Investments & Projects

Iterate Studio


Recent posts from our blog

Retail Next

Freds Columns: Personlised Retail WiFi

Retailers need to create a multichannel experience that makes it easy for shoppers to access additional product information instore while creating a single view of their interactions across channels.

I believe open, easy-to-use, customer friendly WiFi is a great step on the ladder to making this happen.

Retailers have brilliant online content, however, this is rarely accessible to shoppers or even employees through devices in store. And it’s not rocket science.

For example, the ability for a consumer to scan a barcode and watch a product video on their smartphone, or for an employee to order an out-of-stock product for delivery would fit perfectly with their desired path to purchase and with smart watches about to hit the main stream (yep, i’m an Apple fan) we’re going to be connected more than ever.

One of the enablers of all this technology is WiFi and I came across a pretty innovative solution that would help here.

In 2012 I implemented the WiFi offering from a startup called Nearbuy, recently acquired by Retail Next. With Retail Next we created a simple yet rich user experience which quickly enabled internet access for shoppers.

Shoppers would connect to our branded, open WiFi network (yep, no passwords or lengthly registration), enter their name & email and click connect which in turn opted them into our terms of service. Now shoppers were automatically reconnected any time they entered any of our stores, not just the store they signed up to and without registering or having to login again.

Not only was this super convenient for our shoppers it also allowed the business, if the customer had opted in, to know when and how often they were in store via an integration into our CRM – a much better experience than the “off the shelf” WiFi services which I keep logging into everyday.

Interestingly the top site viewed by consumers was our own website, shoppers were viewing product information, watching videos and reading reviews – in store at the time of purchase instead of heading home and getting distracted.

The technology was incredible and we worked with a young startup in silicon valley to implement the solution here in the UK – without any additional WiFi infrastructure. We’d made a significant investment in our wireless network so not having to duplicate any infrastructure was amazing.

It’s a cliche but the possibilities are endless, you know who the customer is when they walk in store and their previous shopping and browsing behaviour.

Clearly WiFi is only an enabler however I think it’s a pretty easy one to tick of the list.

iPhone 6 Marvel Prototyping

Marvel Launch iPhone 6 Prototyping

We were very excited with the announcement of the iPhone 6 & iPhone 6 Plus yesterday and now Marvel, one of our startups have today launched iPhone 6 & iPhone 6 plus prototyping.

Marvel is free and a great way to prototype your designs ready for the iPhone launch next week!

Sign up free here.

Older Posts

Let’s Talk!

We’re ready to invest… are you ready to talk?

If you’re a young digital start up or a talented graduate with big ideas and the ambition to match then we want to hear about your project

Get in touch, and let us provide the investment, resources and support you need to grow your new business

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Orion House
Barn Hill

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