Digital Investment & Business Incubator


We believe in nurturing talented young start-ups with big ideas and bags of potential.

We also understand that capital can be the key to unlocking a world of possibility for young businesses.

That’s why we’re choosing to invest in an exciting new wave of ambitious digital start-ups.


Why stop at capital?

We want to create an inspiring place where your new start-up can grow and flourish.

So we’re building The Hub, a unique digital incubator based in Stamford providing a host of practical perks and helpful resources to help you get the best start on your business journey.


What’s more, you’re in safe hands.

Our team of onsite specialists can provide the knowledge and support needed to help grow your business quickly and efficiently.

In fact, our founders Scott and Elaine Weavers-Wright have a proven track record, having grown their small family company Kiddicare into a £70m brand.

Who we are

Retail, Technology & Digital Experts

The Hub

A Space to foster Rapid Growth & Development

We want to bring something unique to the UK’s business investment landscape and give promising digital start-ups a real opportunity to grow.

That’s why we’re investing £2.5 million and working with The Tall House to create The Hub; a purpose built, 5 storey, digital business incubation centre like no other.

Situated in historic Stamford (recently voted The Sunday Times “Best Place to Live“), The Hub will provide the perfect home for your start up, offering a picturesque location with excellent travel links to London and beyond.

We want to foster a nurturing atmosphere in which multiple new businesses can thrive. That’s why The Hub will also feature collaborative workspaces and open plan areas creating the opportunity for social encounters and cross pollination.

We also provide a number of perks including;


Our Investments & Projects

Iterate Studio


Recent posts from our blog

Elevaate Web

Haatch backed Elevaate launches

Elevaate moves traditional point of sale activities into the online environment, unlocking a potential $45 billion in supplier funding for retailers.

Elevaate, the new venture from the team behind Kiddicare, brings in store merchandising opportunities to digital channels. Recently voted Retail Week Start Up of the Year, the platform allows retailers and their selected suppliers to easily promote and showcase product without making difficult or complex changes to the retailers underlying ecommerce infrastructure.

Unlike traditional end aisle displays in store, which have physical and cost constraints, retailers can choose to use Elevaate to provide this opportunity to large and niche suppliers – providing access to new funds.

Using the Elevaate platform, the retailer chooses the pages on their own site where Elevaate will create an additional merchandising opportunity. This can be right on the front page or further in – mirroring both the front window and end aisle promotional space in store. Suppliers choose the products they want to support and bid for the promotional space, in real-time.

Designed by Scott Weavers-Wright, Simon Harrow, and Ken Platt, the platform is very much a response to the team’s experiences at the front-line of ecommerce, where the need to take immediate action to maximise a sales opportunity isn’t always met by the tools at hand. Elevaate allows retailers to be much more responsive in their approach to digital retail.

Ken Platt, COO quotes ‘The Elevaate website is built on the latest technology. Providing unprecedented simplicity and scalability without compromising the stability of retail websites.’ Utilising the latest JAVA technology and Spring architecture, the Elevaate platform has been built to be simple, scalable, and secure. Our solution is platform agnostic and we provide a one-time install with just three lines of JavaScript and the upload of a product feed. The lightweight JavaScript bootstrap tag means minimal impact on page load and performance.

‘Elevaate offers a scalable solution to a real and significant problem,’ says Simon Harrow, CEO. ‘We have built a solution that finally gives commercial and trading teams the capability to replicate impactful and proven offline practices across all their digital retail channels.’

The challenge for new ventures is to develop an idea that will really change the landscape for retailers. Drawing on their experience from founding Kiddicare, valued at sale at £70 million, the team at Elevaate have done just that. Any company working with suppliers or merchandising products will drive benefit from the platform, and leading names from grocery to travel and pharmaceuticals are already in trial with Elevaate.

‘The opportunity here is sizable,’ says Simon Harrow. ‘A conservative estimate would put the potential market at around £2.3 billion in the UK alone and we are already working with retailers across three continents. Retailers are simply not maximising what they can achieve digitally. The idea that drives Elevaate is one that changes a retailer’s ability to leverage their digital channels; creating tangible value for customers, suppliers, and the retailer.


It’s Retail-Week Live Week!

This week is Retail-Week live and we’re excited to be working alongside Eccomplished to host the Innovation Campus – a brand new stage for this years event!

12 startups, including Elevaate have been shortlisted and will compete in heats over the 2 days.

Alongside the Innovation Campus, we’ll be active over the 2 days taking part in numerous panels & events!

You can download the full programme here and keep up-to-date with the event via our Twitter feed!

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Let’s Talk!

We’re ready to invest… are you ready to talk?

If you’re a young digital start up or a talented graduate with big ideas and the ambition to match then we want to hear about your project

Get in touch, and let us provide the investment, resources and support you need to grow your new business

Drop By


The Hub
Blackfriars Street

Say Hello