FRED
SONEYA.

Fred runs the investment process end-end. This involves evaluating startups, meeting founders, due-diligence & legals. Fred works closely with our portfolio in advisory & board roles.

As Ecommerce Lead for Kiddicare & Morrisons.com Fred led & launched a number of high profile, large scale projects including IBM Commerce V7 Extended Sites, Browse & Order points within Morrisons stores, iOS & Mobile commerce & in-store technology initiatives including Electronic Shelf Edge Labels & Digital Signage.

SCOTT     ELAINEArrow

FRED
SONEYA.

Fred runs the investment process end-end. This involves evaluating startups, meeting founders, due-diligence & legals. Fred works closely with our portfolio in advisory & board roles.

As Eccomerce Lead for Kiddicare & Morrisons.com Fred led & launched a number of high profile, large scale projects including IBM Commerce V7 Extended Sites, Browse & Order points within Morrisons stores, iOS & Mobile commerce & in-store technology initiatives including Electronic Shelf Edge Labels & Digital Signage.

SCOTT     ELAINEArrow

FRED
SONEYA.

Fred runs the investment process end-end. This involves evaluating startups, meeting founders, due-diligence & legals. Fred works closely with our portfolio in advisory & board roles.

As Eccomerce Lead for Kiddicare & Morrisons.com Fred led & launched a number of high profile, large scale projects including IBM Commerce V7 Extended Sites, Browse & Order points within Morrisons stores, iOS & Mobile commerce & in-store technology initiatives including Electronic Shelf Edge Labels & Digital Signage.

SCOTT     ELAINEArrow